Maha’s makeover

29 Jun 2012

You’ve probably noticed that Maha has a different look this year. It’s distinct, it captures the feel of the festival, and plainly put, it’s awesome. Oh, and it all comes courtesy of Oxide Design Co.

Last month, the folks at Oxide put together a write-up on the Maha rebrand, including how and why they landed on the new look. Some highlights include:

  • The history behind the bird
  • A look at the different brand elements
  • Oxide’s three-year plan

Check it out!